Take your senses on a journey with our whisky selections, perfectly suited to four different occasions. A couple of things to remember: Always serve your whisky at room temperature, so you can best appreciate the complexities of the liquid and savour each sip, paying close attention to aromas and colouring.


Featured Products: Freeman Blazer (coming soon), Freeman Pant (coming soon) & Richer Shirt (coming soon)


Black Tie

What to wear: Every man can emulate James Bond in the right tuxedo. Don a bow tie to add that extra element of distinction. Toward the end of the evening, a few whiskies in, you can wear yours undone or loose around an open collar.

What to drink: Assuming you’re a worldly, seasoned whisky-drinking gent, stick to bourbon. Be bold with a flavourful selection from Kentucky, one of the whisky capitals of the world.


Launch Party

What to wear: Go ahead and start with a suit – always a solid base – but introduce a bit of pattern, too. This is an easy way to signal that although you appreciate the more traditional aspects to men’s dressing, you’re not averse to a bit of fun. Walk with plenty of swagger and a silk scarf underneath your jacket for louche rock star vibes.

What to drink: If you’re after an off-the-wall choice, try a glass of 3D whisky. This combines whiskies from three distilleries beginning with the letter ‘D’ — Dalwhinnie, Dufftown and Dailuaine — for an unexpected taste sensation.


Boys’ Night

What to wear: Ditch the usual sneakers, jeans and t-shirt combo and find the right balance between dressing up and down. If you go for a suit jacket and pocket square for example, ditch the tie and opt for jeans or chinos rather than suit trousers.

What to drink: Tonight’s going to be a late one so choose a tippler that’ll cut through and titillate the taste buds after midnight, when one too many drinks have already been downed. Experts recommend a mature, heavy European blend such as Aberlour a’Bunadh or Macallan Ruby.


Sunday Sippers

What to wear: Go for smartly tailored poolside attire that lets you migrate between beach and bar with ease. Think neat shorts with a polo top and boat shoes or espadrilles.

What to drink: After a happy sundowner? For afternoon drinking, opt for something medium bodied such as Glenlivet, Bunnahabhain or an Oban.